Data in Motion: Rethinking Parking as a Tool for Smarter Urban Management

About the Webinar

Parking is one of the most visible services in any city, but also one of the toughest to manage. As urban areas grow and change, outdated policies and infrastructure often can’t keep up. In this session, we’ll explore how cities are rethinking parking by utilizing real-time data to create smarter, more livable communities.

Join us to explore how municipalities across the U.S. and Europe are collecting and utilizing data, often through existing tools, to inform decisions on zoning, pricing, curb use, and long-term mobility plans. You’ll also hear how front-line staff play a vital role in gathering and using this data to improve day-to-day operations.

Whether you’re in planning, enforcement, or administration, this webinar will provide ideas and examples that you can apply immediately.

Meet the Presenter

Corey Norrell
Regional Sales Manager, ParkMobile

Based in Charlotte, NC, Corey brings years of experience helping cities and institutions modernize their parking systems. Before joining ParkMobile in 2024, Corey worked at Passport Parking, supporting clients across the western U.S. Corey’s collaborative approach and deep understanding of enforcement technology, digital permits, license plate recognition (LPR), and mobile payments make him a trusted partner for agencies navigating digital transformation.

Key Takeaways

By attending, you’ll learn how to:

• Identify patterns in parking behavior using everyday data sources
• Develop smarter pricing and curbside strategies that align with your city’s goals
• Involve enforcement and front-line staff in data-driven planning