2025 Annual Conference & Trade Show

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Leading with Empathy: Unlocking Employee Potential and Business Success

Wednesday, September 24, 8:30 AM, Room: Mt. Pilot

Empathy is more than just a soft skill—it’s a strategic advantage. This session explores how fostering empathy in leadership and workplace culture drives innovation, collaboration, and employee retention. We’ll discuss the business case for empathy and practical strategies to implement. Learn how empathetic leadership enhances job satisfaction, productivity, and organizational success. Walk away with actionable insights to cultivate a workplace where employees feel valued, heard, and empowered to contribute their best, while driving organizational success and increased revenue.

This session offers 1 certification point for the PTMP Application and Recertification.

Learning Objectives

  • Understand the Role of Empathy in the Workplace – Define empathy and recognize its impact on leadership, attrition, innovation, and organizational financial success.

  • Explore the Business Benefits of Empathy with real-world examples like the failure of Blockbuster and the success of Microsoft. 

  • Develop Strategies for Practicing Empathy in the near and short term, individually and organizationally.

Maggie Vercoe (TEZ Technology)

Maggie Vercoe is a highly accomplished professional with 30 years of dedicated experience in the parking industry. She currently serves as Executive Vice President of Customer Engagement at TEZ Technology where she oversees a range of critical functions, including Account Management and Marketing. Before joining TEZ, Maggie started her career at the University of Wisconsin, Milwaukee and then joined T2 Systems in 1999, assuming diverse roles all focused on customer experience.

She founded and lead T2’s DEI Committee, facilitating critical discussions and actions that ensure equity for all, and is a participating member in Women in Technology (WIT) and Women in Parking (WIP), as well as the Allyship Committee with IPMI, wholly supporting their missions to provide women and underrepresented people opportunity, education, and career development in the parking, mobility, and technology industries.