2025 Annual Conference & Trade Show

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Leading with Empathy: Unlocking Employee Potential and Business Success

Wednesday, September 24, 8:30 AM, Room: Mt. Pilot

Empathy is more than just a soft skill—it’s a strategic advantage. This session explores how fostering empathy in leadership and workplace culture drives innovation, collaboration, and employee retention. We’ll discuss the business case for empathy and practical strategies to implement. Learn how empathetic leadership enhances job satisfaction, productivity, and organizational success. Walk away with actionable insights to cultivate a workplace where employees feel valued, heard, and empowered to contribute their best, while driving organizational success and increased revenue.

This session offers 1 certification point for the PTMP Application and Recertification.

Learning Objectives

  • Understand the Role of Empathy in the Workplace – Define empathy and recognize its impact on leadership, attrition, innovation, and organizational financial success.

  • Explore the Business Benefits of Empathy with real-world examples like the failure of Blockbuster and the success of Microsoft. 

  • Develop Strategies for Practicing Empathy in the near and short term, individually and organizationally.

Michael Ball (ParkHub)

Michael Ball is the VP of Partnerships, Parking Ops and Technology at ParkHub, where he leads strategic collaborations with parking operators and technology providers. With a diverse background in hospitality, parking management, and advanced PARCS technologies, Michael brings a comprehensive understanding to the evolving mobility landscape.

 

Prior to ParkHub, he gained extensive experience in hospitality parking operations managing several high-profile valet operations. He also led parking management and operations for private garages, oversaw the PARCS aspect of a new build garage, and developed a deep understanding of traditional PARCS solutions while working with FAAC Parking Solutions. His experience across these sectors has made him a leader in integrating cutting-edge technology with real-world parking operations. At ParkHub, he focuses on driving innovation, enhancing operational efficiency, and delivering seamless parking solutions for clients across various industries through strategic partnerships.

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