From Cameras to Crystal Balls: How AI and Data Standards Are Rewriting the Rules of Parking and Mobility

Wednesday, September 16, 1:45 PM, Room: Columbia 4

The parking industry has more technology deployed than ever before. Cameras everywhere. Sensors in the ground. LPR systems, guidance systems, enforcement platforms, command centers. And yet — most of it still operates in silos, unable to share data, unable to learn from each other, and unable to deliver the compounding value that true connectivity would unlock. This is the session that connects the dots.

Rick Neubauer maps the full emerging technology landscape — AI camera analytics, open data standards, and system interconnectability — and makes the case that the real breakthrough in parking and mobility isn't any single technology. It's what happens when those technologies finally speak the same language.

Learning Objectives

  • The AI Maturity Curve: a four-stage framework — Record & React → Monitor & Alert → Analyze & Predict → Connect & Automate — with a live self-assessment that helps attendees honestly benchmark where their organization sits today and what the path forward looks like.

  • Data standards demystified: a practical deep-dive into APDS (now ISO 52001-1:2023) and the Open Mobility Foundation's Curb Data Specification — why they matter, what adoption actually looks like on the ground, and real-world proof from the UK's National Parking Platform

  • Interconnectability in action: how parking guidance systems multiply in value when connected to LPR, command centers, enforcement, and behavioral analytics — anchored by a fresh case study from a major airport deployment.

  • The "universe of data" vision: permitting and occupancy, equipment and call center, enforcement and camera, on-street and off-street — all aggregated into a single operational picture

  • The "universe of data" vision: permitting and occupancy, equipment and call center, enforcement and camera, on-street and off-street — all aggregated into a single operational picture

 

Christy Hirsch (Umojo)

Christy Hirsch brings a rare combination of deep industry experience, executive leadership, and academic research on the very topic she presents.  As Vice President of Sales at Umojo, the parking and mobility industry's leading provider of smart city technology, AI camera analytics, omnichannel contact center operations, and data analytics, she leads commercial growth with firsthand understanding of the pressures and uncertainties facing professionals at every level.

She holds an Ed.D. in Organizational Leadership from Meridian University, a M.B.A. from the Graduate School of Management at UC Davis, and is co-author of a peer-reviewed study on Stoic philosophy and leadership, published in the SAGE journal Leadership (2023). She is a practitioner and researcher in equal measure.