Seamless by Design: How AI is Transforming the Parking Experience

Thursday, September 25, 3:00 PM, Room: Mt. Pilot

The parking industry is at an inflection point where emerging AI tech is improving how drivers fundamentally interact with parking facilities. This session will provide a grounded examination of how AI-powered LPR and machine learning are being applied to:  Replace physical tickets and payment interactions with automated experiences Achieve reliable vehicle recognition even in challenging conditions by going beyond LPR Reduce operational friction points that traditionally lead to customer frustration  Attendees will gain insights from real-world implementations where AI tech has demonstrated measurable improvements in parker satisfaction and operational efficiency. The discussion will focus on advanced AI-LPR systems combining license plate reading with vehicle characteristics, self-service capabilities of AI-PARCS that empower users while reducing staff workload, and integration approaches that maximize existing infrastructure investments. The session will conclude with a forward-looking perspective on how these innovations may evolve to meet changing mobility needs.

This session offers 1 certification point for the PTMP Application and Recertification.

Learning Objectives

• How vehicle recognition AI (plates + make/model) powers automated, seamless parking experiences.

• How AI/ML systems adapt to patterns of parker behaviour and the conditions/context of the location. 

• How to leverage AI for enhanced parker satisfaction, ROI, and enforcement with AI-powered LPR and live data.

Jordan Schware (Get My Parking)

Jordan Schware, Get My Parking: Jordan is a seasoned leader in the parking technology space, with deep expertise in digital transformation, smart mobility, and AI-driven innovation. As SVP, North America at Get My Parking, Jordan works closely with municipalities, operators, and private sector clients to modernize the parking experience through cutting-edge technology. With over a decade of experience in transportation and mobility solutions, he brings a practical, forward-thinking perspective on how artificial intelligence is reshaping the way we plan, manage, and experience parking in cities across North America.

Brittany Moore (Carolina Time & Parking Group)

Brittany Moore, Carolina Time & Parking Group: Brittany Moore, PTMP resides in her hometown of Greenville, SC. She received her Bachelor’s Degree in Political Science from The University of South Carolina. She later received her Master’s Degree in Public Administration from Clemson University. For nearly a decade, she began her career working for the City of Greenville. Ending as the Assistant General Manager of Parking Services.  She is currently employed by The Carolina Time and Parking Group as an Account Executive. During her free time, she enjoys spending time with her husband (Josh) and two young sons (Jackson and Harrison). 

Chris Cognetta (Get My Parking)

Chris is a seasoned sales and growth leader in the parking technology space, with over 20 years of experience driving business development, customer success, and digital transformation initiatives across various industries. As Director of Customer Success & Growth at Get My Parking, Chris helps operators and asset owners modernize their parking operations with AI-powered, frictionless solutions. Chris is passionate about creating smarter, more efficient parking experiences and bringing practical, future-ready solutions to the mobility industry. He received his Bachelor's Degree in Marketing from Clemson University and also holds a Master's Degree in Business Administration from Rollins College.