Resurrection of a Parking Garage: Bringing New Life to a Parking Asset, Including PARCS, APGS, Wayfinding, and Super Graphics!

Thursday, September 25, 9:30 AM, Room: Mt. Pilot

Constructed in 1995, this parking structure was designed and built to support a major league football stadium, office, commercial, and hotel parking needs.  In 2014, a minor league baseball park was built next door to the parking structure, further increasing the demand and usage of the garage.  It was designed to represent the city in which it was constructed and featured many of its artistic designs. Purchased in 2023, the new owners needed to replace the previous owner’s parkers and attract customers from other area offices. The parking structure needed to be brought up to current standards, including a new Parking Access and Revenue Control System (PARCS), Automated Parking Guidance System (APGS), wayfinding signage, and Super Graphics.  The goal was to create a State-of-the-Art parking structure to increase demand, increase ingress and egress speeds, automate parking revenues, assist with finding parking spaces quickly, and provide an exceptional parking experience. New features of the PARCS included License Plate Recognition (LPR), integrations with online ticketing platforms for major league football, minor league baseball, and event ticketing, integration with a neighboring hotel’s property management system (PMS), Automatic Vehicle Identification (AVI), and prepaid event management.  An Automated Parking Guidance System, which monitors every single space, was designed to assist parkers in locating available regular spaces, Americans with Disabilities (ADA) spaces, Electric Vehicle Charging System (EVCS) spaces, and hotel spaces.  Pedestrian wayfinding signs and super graphics were updated to modernize the user experience further. Join us as we discuss this exciting case study.

Learning Objectives

• Understand new PARCS technologies to automate parking revenues and increase ingress and egress speeds.

• Identify the benefits of installing a single-space Automated Parking Guidance System.

• Learn about modernizing the parking experience through wayfinding and super graphics.

Geoffrey Posluszny (Walker Consultants)

Geoffrey Posluszny is a parking technology and operations consultant in Walker Consultants’ Charlotte, NC office specializing in Parking Access and Revenue Control Systems (PARCS), Automated Parking Guidance Systems (APGS), Electric Vehicle Charging Systems (EVCS), planning studies, supply and demand analysis, and is a member of Walker’s Planning, Operations, and Technology Group. During his time at Walker, he has consulted on numerous PARCS, APGS, and EVCS specifications, procurements, and contract administration projects.

Geoff is accredited as a Certified Parking Professional (CPP) by the National Parking Association (NPA) and a Certified Administrator of Public Parking (CAPP) by the International Parking and Mobility Institute (IPMI).

He has been “parking cars” for over 30 years and has done so in Denver, Co, New Orleans, LA, Western New York (Buffalo, Rochester, Syracuse), and Raleigh and Charlotte, NC. Geoff has been in management and commercial operations, sales and service of parking equipment, and even headed up his own parking operations firm and a PARCS distributorship.

Grace LaFrance (Walker Consultants)

Grace is a structural engineer and functional design consultant in Walker's Charlotte, NC office. She works in the design of new parking structures and the renovation of existing structures. She consultants as a functional designer evaluating parking layouts and traffic flow as well as designing striping layouts and wayfinding and signage. Her expertise  in new design allows her to serve Walker's clients on a wide variety of projects. 

Alex Wilson (ANiMAL Group)

Alex Wilson is responsible for executing ANiMAL’s real estate strategy to optimize value across the portfolio. He oversees all day-to-day asset management, with a focus on driving income, reducing operating costs and financial reporting to ensure the assets are maintained in line with ANiMAL’s investment strategy. Alex is also a key player on the acquisitions team, applying his expertise to identify and evaluate new investment opportunities. He established an office in Charlotte, North Carolina and drives ANiMAL’s growth plans in the region. Alex holds a Bachelor of Science, Engineering Science from Vanderbilt University.